KYOH Rocket Extract: Rooted in Nature, Designed for Hair

KYOH is actually something quite common.

Derived from rocket plant, a leafy green commonly found in salads around the world, it is not exactly the kind of plant you would immediately associate with hair care.

But beneath its familiar appearance lies an interesting hidden secret.

Through a specialised processing approach, M/S PHARMACTIVE has transformed this everyday botanical into a great product known as KYOH.

KYOH aka “Keep Your Own Hair” is indeed a marvellous discovery.

What was once simply a common salad ingredient has taken on an entirely new purpose, opening up an intriguing botanical approach for people concerned about hair thinning and premature hair loss.

Hair growth is a continuous biological cycle consisting of different phases: anagen (growth), catagen (transition), and telogen (rest). Healthy hair depends on maintaining an appropriate balance between these stages.

KYOH Rocket Extract: Botanical Innovation for Hair & Scalp Care

KYOH harnesses the potential of rocket as a botanical source for next-generation hair-care formulations.

• Rocket leaf extract (Eruca sativa/Eruca vesicaria)
• standardized to ≥1.5% Erucosides®
• designed to support hair growth, follicle density, and stronger healthier hair naturally

Mechanism of Action:

1. Increases the expression of FGF-7 (Keratinocyte Growth Factor) to activate the anagen phase of the hair.
2. Stimulates VEGF expression which is related to the stimulation of the blood vessels supplying the scalp to providing sufficient nutrients and oxygen to the hair bulb.
3. Promotes cell proliferation on Human Dermal Follicle Papilla Cells (HFDPC) and antioxidant genes.

Contact us to know more about KYOH for your hair care formulations!